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She Opened the Door | Creating A Powerful Brand for Career Success with Wendy Marx ’81 JRN
In this program, author and branding expert Wendy Marx ’81JRN, will explain what personal branding is and why it's essential today.

As careers have gotten more and more competitive, it's not enough to be excellent at what you do, as essential as that is. You also need to package your skills and expertise so they are readily apparent to others. People will always form an opinion of you based on what you show them. The key is to make it easy for them to form the right opinion.

From building a resume to a Linkedin profile and beyond, Marx will offer tips on what to do (and not to do), offering concrete feedback on some examples from the Columbia alumni community.

Program attendees will get a leg up in their personal branding—and ultimately their careers.

**Please note if you are unable to join the Webinar live, we will share a recording after the event to anyone who registers.**

Apr 28, 2021 07:00 PM in Eastern Time (US and Canada)

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Speakers

Wendy Marx
Wendy Marx, president of Thriving at 50+, is a personal branding and career reinvention coach. She's sought after for her ability to turn virtually unknown people into brands of distinction. Over the years, she has taken hundreds of people from anonymity to industry icon. She is the author of the recently published Thriving at 50+: The 7 Principles to Reinvent and Rebrand Yourself. She has had multiple rebrandings and reinventions, and in her quest for knowledge, has acquired an MSW, MS, in journalism (from Columbia) and an MBA. Follow her @wendymarx, linkedin.com/in/wendyamarx. Visit her website thrivingat50plus.com.
She Opened the Door
The She Opened the Door initiative, which began with a historic conference in New York City in 2018, aims to enlighten, educate, elevate, and to empower Columbia women across the University. She Opened the Door fosters this powerful network of women, whose connection with Columbia broadens their potential and impact in the world, both personally and professionally.