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Common Sense Secrets to International Expansion for Entrepreneurs
Entrepreneurship is hard. It is no wonder that those who succeed in this realm are so often revered. As Jessica Herrin – the founder and CEO of Stella & Dot, says – "you have to see failure as the beginning and the middle but never entertain it as an end." Entrepreneurial Reality is a speaker series aimed at exposing the true hardship that entrepreneurs face in the digital age. Only then can our next generation of entrepreneurs be truly prepared for the journey ahead.

According to a study by Tony Elumelu Foundation (TEF) in partnership with Stanford University, Africa has the highest percentage of entrepreneurs among working-age adults than any other part of the world. This means that there is a flood of entrepreneurs in the African market who are constantly under pressure because of both local competitors and imports.

With the increased opportunities and access to funding, African entrepreneurs are spreading their wings to dream bigger by improving the quality of their products and finding new markets. For this reason, we are increasingly witnessing the production of high-quality goods – with an African touch – for example, fashion accessories such as jewelry, bags, shoes, and even make-up.

Therefore, it is paramount for the African Entrepreneur to be equipped with information on how to access international markets. This will be a critical pathway to the growth of the economy plus the generation of jobs and wealth among the African population, which will ultimately contribute to Africa's future prosperity.

Columbia Global Centers Nairobi will bring together a panel of experts who will share their stories and tips on how to initiate and follow through the process of penetrating international markets. More specifically, they will provide insights on how to do so with limited resources.

May 11, 2022 04:00 PM in Nairobi

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